The Fun Theory

Recently I 'stumbled' upon a few nice video's that were created by 'The Fun Theory'. They believe that 'something as simple as fun is the easiest way to change people’s behaviour for the better'. They make video's to illustrate that indeed with using fun, behavior can be changed.

One idea was if it was possible to get more people to take the stairs over the escalator by making it fun to do?



One of the things I found surprising, is that The Fun Theory is an initiative of Volkswagen. I would not have guessed that they would be behind something like this.

Of course, time will tell if the fun will last long enough to change the behavior structurally before the fun experience becomes less.

On their website (www.thefuntheory.com) you can find some more video's.